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Drugstore.com natural store

This article was originally published in The Rose Sheet

Executive Summary

Drugstore.com natural store launches Aug. 13 carrying more than 2,000 natural health and beauty brands like Burt's Bees, Kiss My Face, Tom's of Maine, Australian Organics and Zia Natural Skincare, online retailer says. Natural store will feature products formulated without artificial coloring, synthetic fragrance or other "unnecessary chemicals," as well as brands with "environmentally-conscious or cruelty-free policies," Drugstore.com states. Web store aims to tap into the growing natural products market. U.S. shoppers spent nearly $36.4 bil. on natural and organic products in 2002, Drugstore.com says, citing industry data...

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