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NPD fragrance survey

This article was originally published in The Rose Sheet

Executive Summary

Eighty-seven percent of men who wear fragrance believe "some form of reorganization is needed" at fragrance counters to assist in choosing and purchasing scents, NPD reports in Beauty FragranceTrack 2003 men's survey. Conducted in March on a nationwide sample of respondents via the Internet, the study also found 46% of men believe a brand's fragrances should be grouped together, while 38% would like to see them organized by scent, 18% by price and 11% alphabetically. The study polled more than 9,600 men ages 18-64, as well as more than 5,000 male teens ages 13-17...

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