HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

NPD fragrance survey

This article was originally published in The Rose Sheet

Executive Summary

Eighty-seven percent of men who wear fragrance believe "some form of reorganization is needed" at fragrance counters to assist in choosing and purchasing scents, NPD reports in Beauty FragranceTrack 2003 men's survey. Conducted in March on a nationwide sample of respondents via the Internet, the study also found 46% of men believe a brand's fragrances should be grouped together, while 38% would like to see them organized by scent, 18% by price and 11% alphabetically. The study polled more than 9,600 men ages 18-64, as well as more than 5,000 male teens ages 13-17...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS011448

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel