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Holiday Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Cover Girl: Merry Cherries and Holly Berries limited edition color collection will be promoted with national print ads in December books featuring model Molly Sims, according to Procter & Gamble. Bowing in October, line includes Holiday Lip Kit, containing two shiny shades of lip gloss and three creamy, shimmering lip colors in one palette. Kits come in Merry Cherries, Holly Berries and Sugar Plum versions for $6.50 each. Range also includes MerrySlicks Nails, CG Body Shimmer and sugarplum-inspired shades of Outlast lip color...

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