Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Lancôme color: Colour Dose Buildable Gel Colour for Lips & Cheeks creates ultra moisturizing feel with formula comprising 40% water, Lancome claims. Product also contains jojoba to give formula a soft texture, company notes. Available this fall in fine department and specialty stores, Colour Dose will come in five shades, including Paris Chic, Hot Miami and Crazy London. Item will retail for $16.50...
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Marketing In Brief
Lancôme: Resolution Wrinkle Concentrate is formulated with "an ultra-concentrated form" of D-Contraxol and Resystane to significantly reduce wrinkles and derma-creases, L'Oréal division claims. Product tones and strengthens within four weeks, according to the firm. Resolution Wrinkle Concentrate can be used under moisturizer or eye cream, Lancôme adds. Concentrate joins Resolution D-Contraxol Intensive Anti-Wrinkle Treatment Dermo-Crease Reducer, which launched in March 2003 (1"The Rose Sheet" Jan. 20, 2003, Marketing In Brief). On counter in November, Resolution Wrinkle Concentrate will cost $68...
Marketing In Brief
Lancôme: Resolution Wrinkle Concentrate is formulated with "an ultra-concentrated form" of D-Contraxol and Resystane to significantly reduce wrinkles and derma-creases, L'Oréal division claims. Product tones and strengthens within four weeks, according to the firm. Resolution Wrinkle Concentrate can be used under moisturizer or eye cream, Lancôme adds. Concentrate joins Resolution D-Contraxol Intensive Anti-Wrinkle Treatment Dermo-Crease Reducer, which launched in March 2003 (1"The Rose Sheet" Jan. 20, 2003, Marketing In Brief). On counter in November, Resolution Wrinkle Concentrate will cost $68...
Sebastian Marketing Efforts Shape Up With Celebrity Hair Stylists
Sebastian has signed four celebrity hair stylists to promote the salon brand's new collection of Shaper hair care products, which will begin rolling out to salons in September, the Wella division said