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Energizer Challenges Gillette Razor Superiority Claims In Lawsuit

This article was originally published in The Rose Sheet

Executive Summary

Energizer is seeking to bar Gillette from using superiority claims in advertising for its Mach3 and Sensor3 razor brands in a lawsuit filed in Hartford, Conn. federal court Oct. 1

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Razor wars, episode III

Energizer is seeking an injunction preventing Gillette from marketing Mach3,Mach3Turbo and Venus razors, according to complaint filed in Hartford, Conn. federal court Feb. 13. Energizer contends the Gillette razor brands infringe patents, issued Nov. 20, 2001, May 28, 2002 and July 1, 2003, which cover the firm's "disposable razor with removable razor head." In addition to the injunction, Energizer is requesting monetary damages. A trial date has not been set. Energizer filed a separate lawsuit against Gillette in October, seeking to bar superiority claims used in ads for firm's Mach3 and Sensor3 brands (1"The Rose Sheet" Oct. 6, 2003, p. 8). Gillette filed its own patent infringement suit against Energizer last August; the firm suffered a setback in January when a Boston federal court judge denied a preliminary injunction seeking to remove Energizer's Schick Quattro razor from the U.S. market...

Razor wars, episode III

Energizer is seeking an injunction preventing Gillette from marketing Mach3,Mach3Turbo and Venus razors, according to complaint filed in Hartford, Conn. federal court Feb. 13. Energizer contends the Gillette razor brands infringe patents, issued Nov. 20, 2001, May 28, 2002 and July 1, 2003, which cover the firm's "disposable razor with removable razor head." In addition to the injunction, Energizer is requesting monetary damages. A trial date has not been set. Energizer filed a separate lawsuit against Gillette in October, seeking to bar superiority claims used in ads for firm's Mach3 and Sensor3 brands (1"The Rose Sheet" Oct. 6, 2003, p. 8). Gillette filed its own patent infringement suit against Energizer last August; the firm suffered a setback in January when a Boston federal court judge denied a preliminary injunction seeking to remove Energizer's Schick Quattro razor from the U.S. market...

Schick Quattro Razor Debut Backed By Staggered Marketing Effort

Energizer will promote the September launch of Schick Quattro, the first men's four-blade razor on the U.S. market, with a multi-faceted advertising campaign featuring TV, print and radio ads, which will begin running this fall, brand manager Amy Roman said

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