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Beiersdorf Introduces Coenzyme Q10 Into Men’s Skin Care With Nivea Launch

This article was originally published in The Rose Sheet

Executive Summary

Nivea is incorporating coenzyme Q10 skin care technology into its men's range with Revitalizing Lotion Q10, according to the Beiersdorf division

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Marketing In Brief

Nexxus acquisition: Alberto-Culver will acquire the Nexxus Products Company, firm announces May 9, noting it has signed an agreement in principle to purchase substantially all of the assets of the firm related to Nexxus brand hair care products. The acquisition, which is expected to close within 15 days, is not anticipated to have a material impact on the company's short term sales and earnings, firm says. Alberto plans to grow Nexxus brand "substantially" in the future with expanded marketing initiatives and increased human, strategic and financial resources, CEO Howard Bernick reports during a Goldman Sachs Consumer Products Symposium May 11. "I am more excited about the acquisition of Nexxus than any other transaction that we've made since I joined the company 28 years ago," Bernick adds. Net sales for Nexxus Products Company reached approximately $40 mil. in 2004, according to Alberto...

Marketing In Brief

Nexxus acquisition: Alberto-Culver will acquire the Nexxus Products Company, firm announces May 9, noting it has signed an agreement in principle to purchase substantially all of the assets of the firm related to Nexxus brand hair care products. The acquisition, which is expected to close within 15 days, is not anticipated to have a material impact on the company's short term sales and earnings, firm says. Alberto plans to grow Nexxus brand "substantially" in the future with expanded marketing initiatives and increased human, strategic and financial resources, CEO Howard Bernick reports during a Goldman Sachs Consumer Products Symposium May 11. "I am more excited about the acquisition of Nexxus than any other transaction that we've made since I joined the company 28 years ago," Bernick adds. Net sales for Nexxus Products Company reached approximately $40 mil. in 2004, according to Alberto...

Beiersdorf Nivea For Men U.S. Launch Seeks To Fill Skin Care Gap At Mass

Beiersdorf will launch Nivea For Men skin care products in February in an effort to provide a comprehensive men's facial and shaving care collection at mass, the company said.

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