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Colgate Simply White Usage Comparison To Whitestrips Challenged By P&G

This article was originally published in The Rose Sheet

Executive Summary

A recent Colgate-Palmolive ad campaign that implied Simply White Whitening Gel takes much less time to use than Procter & Gamble's Crest Whitestrips is not supported by the product's instructions, the National Advertising Division of the Council of Better Business Bureaus concludes following an inquiry

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