This article was originally published in The Rose Sheet
Executive SummaryPreliminary guidance anticipates net sales will increase 3%-4% in 2004, with firm's sun care division achieving similar results, Playtex CFO Glenn Forbes predicts during company's Q3 sales and earnings announcement Oct. 28. Playtex' sun care sales were "minimal" in the quarter at $2.3 mil., firm says. Company's net sales decreased 7.1% to $150.1 mil., while net earnings were down 64.7% to $3.13 mil. However, Playtex is optimistic launches next year will restore growth. These include revamped Kids product range with an SPF 50 extension, Suntanicals additions such as SPF 30 sunscreen and after sun lotion, and Surf SPF 30 waterproof sunblock (1"The Rose Sheet" Oct. 20, 2003, Marketing In Brief). Playtex expects the launch of Beyond Tampons,which begin shipping in Q1,to fill a niche in the feminine care market, and benefit sales...
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