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Church & Dwight Will Aim To Build On Oral Care Brands’ Niche Positioning

This article was originally published in The Rose Sheet

Executive Summary

Church & Dwight will leverage the respective positioning of recently acquired Unilever oral care products in the near term to reverse their sales declines, the firm said. However, the initiative may prevent C&D from reaching its goal of overall 5% organic sales growth in 2003-2005

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