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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Rembrandt: Nighttime Whitening features peroxide gel tooth whitening formula in simple sponge tip applicator system, Den-Mat announces. Sponge applicator turns with click to self-dispense gel on teeth. Gel then forms a "paste-like masque" and dissolves overnight to provide brighter, whiter teeth, according to Den-Mat. Nighttime Whitening is recommended for use alone or in combination with one of Rembrandt's tooth-bleaching kits. The product is available now for $14.95...

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