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Coty reviews Stetson ads

This article was originally published in The Rose Sheet

Executive Summary

Stetson's $10 mil. creative advertising account is under review, and Coty has retained Roth Associates to consult in search for new ad agency, company announces. Stetson account primarily includes the Stetson and Stetson Untamed fragrances, as well as Lady Stetson, Stetson Sierra and Stetson Country. Coty intends to increase Stetson brand expenditures in the upcoming year, the fragrance marketer says. Ad firm Della Femina Jeary is currently the agency of record for Stetson fragrances, and will participate in the review. Search likely will be complete by February...
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