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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Lancôme: Body DéLisse immediate soft touch moisturizing lotion and exfoliating gel will debut in January for $32.50 and $30, respectively. Lotion contains patented nanocapsules that deliver all-day moisture and leave skin feeling "silky-smooth," L'Oréal division says. Gel uses three sizes of scrubbing beads to remove dead cells. Lancôme also is introducing Résolution Eye D-Contraxol anti-wrinkle eye treatment, which improves the appearance of fine lines and wrinkles, according to the firm. The product, which will retail for $49 for .5 oz., uses d-contraxol, a dermo-smoothing complex, and matrixine, a skin strengthening ingredient, to reduce dermo-creases, Lancôme says...
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