Vermont Soapworks Line Gets New Name Based On Organic Positioning
This article was originally published in The Rose Sheet
Executive Summary
Vermont Soapworks is relaunching its entire range of liquid and bar soaps under the label SoapOrganics to promote the brand's new USDA-certified organic claim, the Middlebury, Vt. soap manufacturer said
You may also be interested in...
Aubrey Organics AloeEssence Launch Backed By Print Ads, Sampling
Aubrey Organics is expanding its portfolio of USDA-certified organic offerings with the introduction of AloeEssence shampoos, unveiled at Natural Products Expo East Sept. 4-7 in Washington, D.C
Aubrey Organics Natural Spa Line Observes USDA Organic Labeling Standards
Aubrey Organics is introducing its Natural Spa line this month as one of the first spa collections to comply with USDA National Organic Program standards, CEO Aubrey Hampton said. Natural Spa is the company's first line to follow NOP organic labeling guidelines, Hampton added
Herbal Care Systems Introduces Propylene Glycol-Free Deodorants
Herbal Care Systems is relaunching its Herbal Clear deodorant line with propylene glycol-free formulas, the company said. Bowing now, the deodorants are positioned as the first on the market formulated without the ingredient, the Chandler, Ariz. company said