HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Bonne Bell: Smackers lip products, shipping in January, feature packaging and flavors reminiscent of Starburst candy, Bonne Bell says. Lip gloss ($1.95) is housed in a square stick that looks like the candy and comes in fruit flavors such as Tropical Punch and Kiwi Banana. Smackers Juicy Liquid Lip Gloss ($2.95) and Flavorful Lip Moisture ($3.50) will bow in scents such as Mango Melon and Peaches & Cream. Skittles-inspired products will ship to food, drug and mass doors in February, Bonne Bell adds. Company will promote the launches with print ads breaking in April issues of teen and youth-based publications to attract teenage consumers, firm says. Separately, Added Extras is introducing lip balms based on Sour Patch Kids candy this month and currently is shipping Mike and Ike-inspired lip products. Items are bowing in Claire's stores nationwide with retail prices starting at $1.99...
Advertisement

Related Content

Advertisement
UsernamePublicRestriction

Register

RS011750

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel