SCC Annual Scientific Meeting In Brief
This article was originally published in The Rose Sheet
Executive Summary
Aging skin: Skin irregularities caused by enlarged sebaceous glands in older women could be minimized by a "substantive" product "that will deal with and mix with the sebum as part of the formulation, so instead of the sebum destroying the cosmetic emulsion, it augments or enhances the cosmetic emulsion," dermatologist Zoe Draelos, MD, Dermatology Consulting Services, High Point, N.C., states Dec. 5 at the Society of Cosmetic Chemists annual scientific meeting in New York City. Cosmetic products currently available are often broken down by the presence of sebum, Draelos explains. "What we need to do is to create an even film over the entire face with light reflective materials that can lodge within those [follicular] ostia, which is the opening of the oil gland and the hair follicle onto the skin surface"...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says