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Almay Clear Complexion Expands Range To Include Makeup, Concealer

This article was originally published in The Rose Sheet

Executive Summary

Almay will support the launch of new Clear Complexion Blemish Healing Makeup and Concealer with print ads breaking in May books, as well as a TV campaign, the Revlon division said

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ALMAY ADDING FASHION IMAGE TO BRAND'S HYPO-ALLERGENIC POSITIONING by offering new products and line extensions in an expanded shade range as well as new packaging beginning in the spring. "All About Color," a promotional campaign breaking with the launches, will present the line's new image while maintaining Almay's traditional benefits of being "gentle, hypo-allergenic and safe." Almay also is updating its blue-and-white packaging by adding silver graphics during 1995.

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Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands

Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle




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