Almay Clear Complexion Expands Range To Include Makeup, Concealer
This article was originally published in The Rose Sheet
Almay will support the launch of new Clear Complexion Blemish Healing Makeup and Concealer with print ads breaking in May books, as well as a TV campaign, the Revlon division said
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ALMAY ADDING FASHION IMAGE TO BRAND'S HYPO-ALLERGENIC POSITIONING by offering new products and line extensions in an expanded shade range as well as new packaging beginning in the spring. "All About Color," a promotional campaign breaking with the launches, will present the line's new image while maintaining Almay's traditional benefits of being "gentle, hypo-allergenic and safe." Almay also is updating its blue-and-white packaging by adding silver graphics during 1995.
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