Avon Cellu-Sculpt 60% Cellulite Reduction Claim Discontinued On NAD Review
This article was originally published in The Rose Sheet
Executive Summary
Avon has discontinued a claim used in print and broadcast ads for its Cellu-Sculpt Anti-Cellulite Slimming Treatment stating, "Visibly reduce cellulite by up to 60%. Improve firmness by over 60%." The company has decided to omit the statement from advertising following a review by the National Advertising Division of the Council for Better Business Bureaus
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