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Pfizer Ponders Divesting Non-Core Consumer Brands In Europe

This article was originally published in The Rose Sheet

Executive Summary

Pfizer's decision to sell many of its smaller consumer brands in Europe could portend a similar scenario in the U.S. The Morris Plains, N.J.-based firm announced Jan. 13 that it "will explore strategic options for approximately 60 of its non-core consumer products in Europe, including the possible sale of these products.
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