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Lauder Is “Crazy In Love” With Hilfiger-Knowles Partnership

This article was originally published in The Rose Sheet

Executive Summary

Estee Lauder is looking to revitalize its Tommy Hilfiger fragrance brand this fall through an endorsement deal with singer Beyonce Knowles, the company announced Jan. 27

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Beyonce fragrance

Fragrance marketer Coty has inked a deal with Grammy award-winning pop star Beyonce Knowles for the development of her signature fragrance, slated to debut in North America and South America early next year before rolling out to Europe and key markets, company announces Sept. 15. The yet-to-be-named scent will embody the singer's "allure, talent and strength," according to the firm. Marketing plans for the fragrance are currently in development. Financial terms of the deal were not disclosed. Though the launch will represent the singer's first signature fragrance, Knowles signed an endorsement deal with Estee Lauder in 2004 to appear in advertisements for a Tommy Hilfiger women's fragrance (1"The Rose Sheet" Feb. 2, 2004)

Beyonce fragrance

Fragrance marketer Coty has inked a deal with Grammy award-winning pop star Beyonce Knowles for the development of her signature fragrance, slated to debut in North America and South America early next year before rolling out to Europe and key markets, company announces Sept. 15. The yet-to-be-named scent will embody the singer's "allure, talent and strength," according to the firm. Marketing plans for the fragrance are currently in development. Financial terms of the deal were not disclosed. Though the launch will represent the singer's first signature fragrance, Knowles signed an endorsement deal with Estee Lauder in 2004 to appear in advertisements for a Tommy Hilfiger women's fragrance (1"The Rose Sheet" Feb. 2, 2004)

Tommy Hilfiger Unveils True Star Women’s Fragrance Addition

Tommy Hilfiger Toiletries will support the launch of True Star Gold fragrance for women with print ads featuring Beyoncé Knowles, according to Aramis and Designer Fragrances

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