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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Matrix: Four-page advertorial breaking in Us magazine in February will feature country music star Martina McBride preparing for the Grammy Awards. Ad campaign is part of ongoing partnership between Matrix and Us that takes a "behind the scenes" look at musicians and actresses as they prepare for top award shows. Using Matrix products, Us will showcase the hair trends of stars attending the Oscars, Emmys, Daytime Emmys and MTV Video Music Awards in addition to the Grammys, L'Oréal division says...
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