Jane Cosmetics Owners Seek Growth Through Expanded Distribution
This article was originally published in The Rose Sheet
Executive Summary
Jane & Company aims to build the jane mass market cosmetics brand by recapturing retailers that have shied away from the line in recent years, according to President and CEO Lisa Yarnell. The newly-formed company announced the purchase of jane from Estee Lauder Feb. 9
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NACDS In Brief
jane: Color cosmetics line will expand with new "basic" categories that "should have been part of the original lineup," Jane & Company announces during National Association of Chain Drug Stores Marketplace conference in San Diego, Calif. June 21-24. Fall launches include a foundation with SPF in five shades for $6, as well as Attitubes lip gloss in five shades ranging in price from $3.75-$4.35. Next spring, firm will launch No Show Concealer and Lipkick Lipstick, which will retail in 10 shades for $3.49. Jane & Company purchased jane from Estee Lauder in February and has since worked to recapture retailers who no longer carry the line (1"The Rose Sheet" Feb. 16, 2004, p. 9)...