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P&G Fattens Up Pantene Pro-V Portfolio With Line For Thinning Hair

This article was originally published in The Rose Sheet

Executive Summary

Pantene Pro-V Full & Thick hair care products make hair appear 35% thicker, Procter & Gamble claims. Rolling out this month, the range is targeted to the one in four women who has thin or thinning hair, according to the firm
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