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Wal-Mart CEO Challenges Industry To Create Cosmetics Aisle “Clarity”

This article was originally published in The Rose Sheet

Executive Summary

Cosmetics manufacturers can drive sales of their products at Wal-Mart stores by working with the retailer to create more "clarity" for consumers in the cosmetics aisle, CEO H. Lee Scott told industry during a keynote presentation during the Cosmetic, Toiletry and Fragrance Association annual meeting in Boca Raton, Fla., Feb. 25-28
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