Arden Looks To Pop Diva Britney Spears To Record Strong Fragrance Sales
This article was originally published in The Rose Sheet
Executive Summary
Elizabeth Arden has signed a licensing agreement with singer Britney Spears with the intention of developing fragrances, cosmetics and skin care targeted to younger consumers, President Paul West said
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Marketing In Brief
Arden/Duff deal: Hilary Duff fragrance line, reflecting the "image and taste" of the TV, film and recording star, will launch in North America in Fall 2006 under recently signed partnership between Elizabeth Arden and the celebrity's designer label, hilary duff enterprises, Arden announces Sept. 29. Products, which will be targeted to the prestige market, will roll out globally shortly thereafter, company notes. "Hilary is the natural choice to reach fragrance buyers of all ages here and abroad, as she is recognized globally for her tremendous talent and glamorous star appeal," according to Arden. Duff will be the second female pop singer to sign with Arden; the firm announced a partnership with Britney Spears last year (1"The Rose Sheet" March 15, 2004, p. 3)...
Marketing In Brief
Arden/Duff deal: Hilary Duff fragrance line, reflecting the "image and taste" of the TV, film and recording star, will launch in North America in Fall 2006 under recently signed partnership between Elizabeth Arden and the celebrity's designer label, hilary duff enterprises, Arden announces Sept. 29. Products, which will be targeted to the prestige market, will roll out globally shortly thereafter, company notes. "Hilary is the natural choice to reach fragrance buyers of all ages here and abroad, as she is recognized globally for her tremendous talent and glamorous star appeal," according to Arden. Duff will be the second female pop singer to sign with Arden; the firm announced a partnership with Britney Spears last year (1"The Rose Sheet" March 15, 2004, p. 3)...
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