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Dark & Lovely Relaunch Gets Multi-Million Dollar Ad Support

This article was originally published in The Rose Sheet

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Executive Summary

SoftSheen-Carson is supporting the relaunch of Dark & Lovely hair relaxer and maintenance products with a multi-million dollar marketing campaign that includes TV, print and radio ads, sampling and promotional events, the L'Oréal division said

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Softsheen-Carson Dark & Lovely Relaunch To Be Promoted By Singer Rowland

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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