HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Quest: Fragrance supplier creates scents for Olfactory Labyrinth in Lille, France in collaboration with French perfumer Serge Lutens in celebration of the city's designation as 2004 European Capital of Culture, Quest says. Open now through November, the labyrinth is a concrete maze in the form of a long corridor that narrows into a square in the center. Designed under the creative direction of Lutens, the structure features scent diffusers that emit 22 fragrances inspired by the perfumer's childhood including Hot Coffee and Chicory, Privet and Laundry Detergent. Fragrances will not be sold commercially, but were developed by four Quest perfumers as part of creative exercise...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS012005

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel