Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Quest: Fragrance supplier creates scents for Olfactory Labyrinth in Lille, France in collaboration with French perfumer Serge Lutens in celebration of the city's designation as 2004 European Capital of Culture, Quest says. Open now through November, the labyrinth is a concrete maze in the form of a long corridor that narrows into a square in the center. Designed under the creative direction of Lutens, the structure features scent diffusers that emit 22 fragrances inspired by the perfumer's childhood including Hot Coffee and Chicory, Privet and Laundry Detergent. Fragrances will not be sold commercially, but were developed by four Quest perfumers as part of creative exercise...
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Quest: Fragrance supplier creates scents for Olfactory Labyrinth in Lille, France in collaboration with French perfumer Serge Lutens in celebration of the city's designation as 2004 European Capital of Culture, Quest says. Open now through November, the labyrinth is a concrete maze in the form of a long corridor that narrows into a square in the center. Designed under the creative direction of Lutens, the structure features scent diffusers that emit 22 fragrances inspired by the perfumer's childhood including Hot Coffee and Chicory, Privet and Laundry Detergent. Fragrances will not be sold commercially, but were developed by four Quest perfumers as part of creative exercise.... YSL Beauté: Limited-edition spring/summer versions of existing Stella, Kouros Cologne Sport, Opium and Alexander McQueen Kingdom fragrances are rolling out in May and June, firm says. Sheer Stella,an "on the rocks" version of fashion designer's eponymous scent, will bow in May, retailing for $45 for 3.3 oz. Alexander McQueen's limited-edition edt offers a fresh, feminine scent inspired by the designer's spring/summer 2004 fashions, YSL says. Bowing in May, fragrance will retail for $40 for 1.6 oz. L'Eau D'ÉtéOpium features a solar-oriental-spicy accord and will roll out in June for $47 for 3.3 oz. Also arriving on counters in June is Kouros Cologne Sport Eau D'Été, featuring notes of blue mint and bergamot mixed with jasmine and cedarwood. Scent will cost $38 for 3.3 oz.... Victoria's Secret: Shimmer Me Sexy Body Lotion in Victoria's Secret's best selling scents will bow in Victoria's Secret Beauty stores in June for a limited time, Limited Brands division reports. Lotion, which leaves skin soft and shimmering with silver highlights, will be marketed with complementary shades of Shining Kisses Lip Gloss minis, the company says. Lotion will be available in fragrances such as Dream Angels Heavenly , Halo and Divine , Body By Victoria , Breathless , Pink , Rapture , Very Sexy For Her and Very Sexy For Her2 . Housed in colorful pink, orange and yellow tubes, lotion will retail for $27.... Bloom: Aromatherapy-based personal care range is designed to create a spa experience at home, firm says. Line comprises Luxurious Body Cream with calendula, chamomile and green tea extract to renew tired, dry skin, as well as Care & Repair Hand Cream, which hydrates skin with witch hazel, shea butter, lavender and geranium. Exfoliating Body Wash contains ground walnut shells, aloe vera extract and wheat protein combined with orange and peppermint essential oils to gently exfoliate. Scented soaps and candles in Rose & Lavender, Vanilla & Lavender and Orange, Lemon & Lavender scents round out the line. Products will bow next month in department and specialty stores including Sephora and Nordstrom, and will retail for $9-$22 for body care, with candles priced at $30 apiece.... CCA Industries: Topical creams and gels containing green tea polyphenols will be added to firm's Sudden Change skin care line early next year under development agreement with Stephen Hsu, PhD, Medical College of Georgia, firm announces. Hsu will work with CCA to develop products and file patents relating to green tea formulas. Products will be formulated to rejuvenate skin and delay signs of aging, according to CCA.... |