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Jafra Cosmetics buy

This article was originally published in The Rose Sheet

Executive Summary

German firm Vorwerk & Co. will acquire direct-seller Jafra from private equity firm Clayton, Dubilier & Rice, companies announce March 30. Jafra Chairman and CEO Ron Clark will retain his position under the new owner. "The acquisition represents an expansion of Vorwek's direct sales activities into cosmetics, fragrances and skin care products, which is the largest and fastest growing direct sales segment worldwide," the company says. Currently, Vorwek's primary direct sales business is in household appliances. A CDR-managed fund bought Jafra from Gillette in 1998. The firm has since increased its profits 400%, according to CDR...



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