This article was originally published in The Rose Sheet
Blades and razors manufacturer completes acquisition of the Rembrandt tooth whitening brand from privately held Den-Mat after receiving necessary regulatory approvals, company announces April 16. Gillette revealed plans to acquire the brand, which includes toothpastes, rinses, bleaching kits and mouthwash, last month (1"The Rose Sheet" March 29, 2004, p. 4). The purchase marks Gillette's entry into the competitive tooth whitening segment...
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Gillette will leverage its strong international sales force to expand distribution of the Rembrandt tooth whitening line after acquiring the brand from privately held Den-Mat
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