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Gillette

This article was originally published in The Rose Sheet

Executive Summary

Blades and razors manufacturer completes acquisition of the Rembrandt tooth whitening brand from privately held Den-Mat after receiving necessary regulatory approvals, company announces April 16. Gillette revealed plans to acquire the brand, which includes toothpastes, rinses, bleaching kits and mouthwash, last month (1"The Rose Sheet" March 29, 2004, p. 4). The purchase marks Gillette's entry into the competitive tooth whitening segment...

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