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Coty Will Expand Rimmel London Beyond Wal-Mart This Fall

This article was originally published in The Rose Sheet

Executive Summary

British cosmetics brand Rimmel London will expand outside its exclusive Wal-Mart distribution in the U.S. this fall with launches in drug and mass merchandise stores, Coty announced. The distribution expansion initiative will include Walgreen's, Brooks, Ulta and Target doors, according to the company
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