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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Right Guard: Television ads supporting Right Guard Sport Gel and Power Stripe products broke April 26 featuring New York Giants defensive end Michael Strahan and former Baltimore Ravens player Tony Siragusa, Gillette announces. Ads, which "use humor to reinforce Right Guard's heritage of long lasting odor protection," include two separate spots with Strahan and Siragusa, Gillette says. Brand has been promoted by other athletes in the past, such as basketball stars Charles Barkley and Scottie Pippen...

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Gillette is supporting the relaunch of Right Guard Xtreme Power Stripe featuring a more effective antiperspirant formula with a humorous TV ad campaign targeting men ages 12-24, according to the company

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