Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Right Guard: Television ads supporting Right Guard Sport Gel and Power Stripe products broke April 26 featuring New York Giants defensive end Michael Strahan and former Baltimore Ravens player Tony Siragusa, Gillette announces. Ads, which "use humor to reinforce Right Guard's heritage of long lasting odor protection," include two separate spots with Strahan and Siragusa, Gillette says. Brand has been promoted by other athletes in the past, such as basketball stars Charles Barkley and Scottie Pippen...
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Right Guard Xtreme Power Stripe Ads Feature NFL Players
Gillette is supporting the relaunch of Right Guard Xtreme Power Stripe featuring a more effective antiperspirant formula with a humorous TV ad campaign targeting men ages 12-24, according to the company
Right Guard Xtreme Power Stripe Ads Feature NFL Players
Gillette is supporting the relaunch of Right Guard Xtreme Power Stripe featuring a more effective antiperspirant formula with a humorous TV ad campaign targeting men ages 12-24, according to the company
Marketing In Brief
Halston: Elizabeth Arden signs NASCAR race car driver Jeff Gordon as spokesperson for Halston Z-14 men's fragrance, a scent that launched in 1976, company says. Initiative will introduce Halston Z-14 to a new generation of consumers, according to the firm. Marketing effort is currently being developed, but will feature Gordan in special edition packaging, in-store displays, sales promotions, targeted advertising, sampling and consumer public relations. Elizabeth Arden isn't the first fragrance marketer to tap the racing industry; L'Oréal signed Dale Earnhardt Jr. to promote Drakkar Noir in 2002 (1"The Rose Sheet" Jan. 21, 2002, p. 3)...