Bulgari fragrances
This article was originally published in The Rose Sheet
Executive Summary
Bulgari will end its 10-year marketing agreement with Fragrances Exclusive and internalize the management of its U.S. fragrance operations effective in January, the jeweler announces. Bulgari Corporation of America will manage all sales, marketing and financial operations formerly handled by Fragrances Exclusive as part of Bulgari's long-term growth strategy in the U.S., which includes significant strengthening of its internal structure, the company states. Bulgari fragrances have been marketed, sold and distributed by Fragrances Exclusive since 1994; the Chanel division has launched scents like Eau Parfumee au Thé Vert, Pour Femme, Pour Homme, Blu, Blu Pour Homme and Omnia...