Gillette Razor Launch Powered By Multi-Tiered Promotional Campaign
This article was originally published in The Rose Sheet
Executive Summary
Gillette is introducing a television ad campaign reminiscent of a movie trailer to promote the launch of the M3Power shaving system, the firm said. The ads, breaking this month, feature green, pulsing visual effects to convey the razor's pulsating action as well as Gillette's trademark "The best a man can get" tagline
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