HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Gillette: Razor marketer signs British soccer star David Beckham to three-year exclusive deal to promote Gillette products worldwide in consumer advertising and marketing, the company announces May 27. Beckham will debut in new "Feeling of Gillette" ads breaking in Europe in June, firm adds. The athlete "is an established international icon and one of the world's best and most recognizable sports figures," Gillette says. "We intend to globally market him as Gillette's stylish, well-groomed man...
Advertisement
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS012172

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel