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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Cacharel: Amor Amor ancillaries feature a "sparkling, fruity, floral" blend targeted to women "looking to incite passion, exude confidence and feel alive with love," according to L'Oréal division. Shower gel and body lotion feature top notes of pink grapefruit, blood orange, sweet mandarin and black currant, while the heart comprises apricot, red rose, jasmine melati flower and lily of the valley. Scent dries down to white musk, cedarwood, sandalwood, tonka bean, vanilla and ambergris accords. Bowing in department stores next month, shower gel retails for $29.50, while body lotion costs $34. Cacharel Amor Amor launched in 2003 (1"The Rose Sheet" May 3, 2004, In Brief)...

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