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DKNY Be Delicious Hopes To Take A Bite Out Of U.S. Fragrance Market

This article was originally published in The Rose Sheet

Executive Summary

Estee Lauder is anticipating the introduction of a new women's fragrance from Donna Karan Cosmetics, DKNY Be Delicious, will give the designer's youthful fragrance label more visibility in the U.S. market, the company said

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