DKNY Be Delicious Hopes To Take A Bite Out Of U.S. Fragrance Market
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder is anticipating the introduction of a new women's fragrance from Donna Karan Cosmetics, DKNY Be Delicious, will give the designer's youthful fragrance label more visibility in the U.S. market, the company said
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