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Estee Lauder Signs American Beauty Ashley Judd As Face Of New Brand

This article was originally published in The Rose Sheet

Executive Summary

Estee Lauder has signed Ashley Judd as the spokesperson for American Beauty skin care and cosmetics, the first brand to debut under the company's BeautyBankdivision, which was formed last year as part of an exclusive alliance with Kohl's. Ads featuring the actress will bow in October concurrently with the launch, Lauder said
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