Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Ivory: Procter & Gamble will support the launch of Ivory Aloe bar soap and body wash with print ads running from August through May in lifestyle publications such as Woman's Day, Cosmopolitan and People, firm says. P&G also will hold promotional events with select retailers. Launch coincides with the brand's 125th anniversary and marks the first major formula change in the bar soap since its inception. Bowing in July, Ivory Aloe will retail for $3.99 for a 24 oz. body wash and $1.99 for a four-pack of soap...
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Ivory: Procter & Gamble will support the launch of Ivory Aloe bar soap and body wash with print ads running from August through May in lifestyle publications such as Woman's Day, Cosmopolitan and People, firm says. P&G also will hold promotional events with select retailers. Launch coincides with the brand's 125th anniversary and marks the first major formula change in the bar soap since its inception. Bowing in July, Ivory Aloe will retail for $3.99 for a 24 oz. body wash and $1.99 for a four-pack of soap.... Clinique: Modern Metallics fall color collection comprises wild, sexy shades that "evoke a rocker chic attitude," Estee Lauder division says. Range includes six new shades of Colour Surge lipstick ($13.50), including Golden Mink and Copper Flame. Four limited-edition shades of Colour Surge Lip Lacquer Demi-Matte Metallics ($15.50) and Colour Surge Lip Lacquer High Shine Sheers ($15.50) are launching as well, including Drenched Pink and Rockstar. Additional offerings include Touch Blush ($16.50) in four shades and Cream Shaper for Lips ($13.50) in six colors, such as Cinnamon and Neutrally. Existing Clinique offerings such as Touch Tint for Eyes ($13.50), High Impact Mascara ($13.50) and Quickliner for Eyes ($13.50) also will be highlighted.... Shu Uemura: Sweet Lip Glosses offer "long-lasting moisture, exceptional shine and delectable scents," L'Oréal division says. Inspired by fruit jams, lip glosses are available in eight shades, including Cherry, Raspberry, Peach and Mandarin Orange and will retail for $16 each. Firm also revamps its New York City flagship boutique to include first-ever Tokyo Lash Bar, which offers a complete menu of professional lash styling services, according to Shu Uemura. Store houses two "color playgrounds," where customers can experiment with products and two private atelier studios offering a selection of makeup and skin care services.... Bourjois: Talons Aiguilles (Stiletto Heels) mascara lengthens, curls and uplifts eyelashes with rice wax and nylon fibers, French firm says. Bowing in September, mascara will be available in Noir Fuselé (black), Bleu Manolo (royal blue) and Brun Débridé (coppery brown) for $13 each. Bourjois also is introducing mascara accessories, including Soin Fortifiant des Cils, which repairs, protects and fortifies lashes, and Mascara Baby Cils, a miniature mascara for lashes on the lower lid and inner corner of the eye. Effet Glossé Mouillé is applied after mascara to spread lashes and give brilliance, while Effet Reflets Vibrants in blue and green shades is applied on top of mascara for a vibrant, colorful effect. The products will retail for $7.50 apiece in September.... |