Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Smashbox: Los Angeles-based cosmetics brand will introduce its first complete holiday color collection Oct. 1, firm announces. "Bright Lights of L.A." will comprise mini and full size items such as lip glosses, eyeshadow compacts and face highlighter and will range in price from $35 to $75. Firm will consider advertising the Smashbox brand next year, and also may develop a skin care range. Smashbox is distributed in Nordstrom, Bloomingdale's, Henri Bendel and Sephora. Brand recently rolled out to Sephora stores in Europe and will reach 500 doors worldwide this year, the company adds...
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Holiday In Brief
Cover Girl: Limited-edition holiday lip and eye kits will roll out as part of the O Starry Night holiday collection, Procter & Gamble says. Lip Kits will feature two different color palettes, each containing six shades of gold, rouge and mauve. Kit will come in Starmaker and Starkissed color varieties, firm notes. Eyeshadow sets will come in Starry-eyed and Shimmer versions, each offering sheer and deep matte shades that can be blended to create multi-dimensional hues. Lip and Eye Kits will retail for $5.20 apiece. O Starry Night also will comprise new shades of WetSlicks Crystals as well as existing shades of Continuous Color Nails, Outlast Smoothwear and Continuous Color Lips. Range will be available in mass market doors in October...