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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Smashbox: Los Angeles-based cosmetics brand will introduce its first complete holiday color collection Oct. 1, firm announces. "Bright Lights of L.A." will comprise mini and full size items such as lip glosses, eyeshadow compacts and face highlighter and will range in price from $35 to $75. Firm will consider advertising the Smashbox brand next year, and also may develop a skin care range. Smashbox is distributed in Nordstrom, Bloomingdale's, Henri Bendel and Sephora. Brand recently rolled out to Sephora stores in Europe and will reach 500 doors worldwide this year, the company adds...
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