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Word of mouth marketing

This article was originally published in The Rose Sheet

Executive Summary

Targeting the right types of consumers to create product "buzz" is an increasingly effective way to cut through advertising overload, particularly for products that are experiential, complex, quirky or cool, a new Datamonitor report concludes. Entitled Viral and Word of Mouth Marketing, the report describes recent word of mouth marketing campaigns and methods to reach specific consumers, including "opinion formers," "adopters," women or men, and different age groups. 1The Datamonitor report is offered through FDC Reports. For purchase information, contact Denise Peterson at 301-664-7143 or 2d.peterson@elsevier.com or see the banner ad on 3therosesheet.com...
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