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Symrise appointments

This article was originally published in The Rose Sheet

Executive Summary

Publicis Advertising exec Elizabeth O'Keefe joins the fragrance and flavor house as marketing VP for fine fragrances, North America, company reports. She will be responsible for creative development and marketing of all brands in the U.S. fine fragrance division and will be based in New York. She previously led development and execution of L'Oréal's Garnier Fructis launch in the U.S. while at Publicis. Joy Atkinson also joins Symrise as VP, U.S. consumer product sales for the fragrance division, from Firmenich, where she spent nine years...
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