Finance In Brief
This article was originally published in The Rose Sheet
Executive Summary
Church & Dwight: Princeton, N.J. firm will focus on organic growth following four years of acquisitions, CEO James Craigie says during CIBC World Markets Consumer Growth Conference July 13 in Boston. C&D also will work to establish itself as a serious player in the oral care market, supporting older brands such as Arm & Hammer as well as reinvigorating newly acquired value brands Close-Up, Pepsodent and Aim. Arm & Hammer Enamel Care toothpaste, which bowed in late Q1, has shown favorable initial results and currently holds over a 1% market share, Craigie notes. Company plans to maintain 12.5%-15% EPS growth through organic growth and channel development opportunities, exec adds...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says