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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Acqua di Parma: Italian beauty brand's first ads in two years will break in Vogue in September, the LVMH division says. Ads will promote fall launches, including Colonia Assoluta 1 oz. travel spray housed in a luxurious leather case and retailing for $125. Company also will distribute 60,000 direct mail pieces to customers in October through partnerships with Neiman's and Bergdorf. Acqua di Parma is distributed in about 60 doors, including Neiman Marcus, Bergdorf Goodman and Barneys, according to the company. Next year, firm will introduce a women's fragrance, Iris Nobile, in the U.S. and will support that launch with additional advertising programs...

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