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Arcade merger

This article was originally published in The Rose Sheet

Executive Summary

Cosmetic sampling supplier Arcade Marketing will be merged into a new specialty printing and marketing services company owned by Kohlberg Kravis Roberts & Co. and DLJ Merchant Banking Partners, an affiliate of Credit Suisse First Boston's Alternative Capital Division. New group will comprise three printing and marketing service firms, including Arcade, textbook printer Von Hoffmann Corporation and its subsidiary Lehigh Press, a direct marketing print service. Combination is a "strong fit between market leading companies," Arcade says. New group will be renamed at the time of the merger, expected to close in the fall, and will be led by Marc Reisch, a marketing services veteran who is senior advisor to KKR...
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