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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Benefit: Black Orchid fall color collection comprises "intriguing" eyeshadow duos in Fate Made Me Do It (lavender and granite) and I Pretend Not To Notice (lilac and orchid) for "high drama eyes," LVMH division says. Collection also includes It Was the Perfect Alibi highlighting cream duo featuring cameo cream and pearled alabaster shades. Lip creams in It Was Just a Matter of Time (shimmering mocha) and If Only I Had Known (shimmering mauve) round out the collection, which will be on counter in August. Items will retail for $18 apiece...

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