Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Skin cancer PSAs: Skin Cancer Foundation launches two TV public service announcements to raise awareness about sun exposure and skin cancer and encourage Americans to protect themselves, non-profit group announces. Co-sponsored by Schering-Plough Healthcare Products and The Ad Council, one spot shows a man clipping hedges outdoors, before dissolving to the message, "Someone dies from melanoma every hour in the U.S." Ad then shows a woman applying sunscreen to his arm. Second PSA depicts a young girl drawing on a sidewalk with chalk, and the message, "Sun exposure starting in childhood is a major cause of skin cancer." The spot concludes with the mother spreading sunscreen on the child's back. Breaking now, both ads end with the tagline, "Sun proof America!"...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says