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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Skin cancer PSAs: Skin Cancer Foundation launches two TV public service announcements to raise awareness about sun exposure and skin cancer and encourage Americans to protect themselves, non-profit group announces. Co-sponsored by Schering-Plough Healthcare Products and The Ad Council, one spot shows a man clipping hedges outdoors, before dissolving to the message, "Someone dies from melanoma every hour in the U.S." Ad then shows a woman applying sunscreen to his arm. Second PSA depicts a young girl drawing on a sidewalk with chalk, and the message, "Sun exposure starting in childhood is a major cause of skin cancer." The spot concludes with the mother spreading sunscreen on the child's back. Breaking now, both ads end with the tagline, "Sun proof America!"...
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