Softsheen-Carson Hair Dress Line Moisturizes, Protects
This article was originally published in The Rose Sheet
Executive Summary
Softsheen-CarsonOptimum Oil Therapy is a new range of ethnic hair dress products that provide moisture to the scalp without leaving an oily buildup, the L'Oréal division claims
You may also be interested in...
Dark & Lovely Hair Color Mousse Backed By Print Ad Campaign
SoftSheen-Carson will promote the launch of Dark & Lovely Color Flash semi-permanent hair color mousse with print ads breaking in March or April books, including Ebony, Essence and Sophisticates Black Hair, according to President Candace Matthews
Dark & Lovely Hair Color Mousse Backed By Print Ad Campaign
SoftSheen-Carson will promote the launch of Dark & Lovely Color Flash semi-permanent hair color mousse with print ads breaking in March or April books, including Ebony, Essence and Sophisticates Black Hair, according to President Candace Matthews
Marketing In Brief
Wet 'n' Wild: Lip Impressions Multi-Use compacts comprise four Wild Shine lip colors and one MegaGlo Face Illuminator packaged with a full-size mirror and an applicator brush, firm says. Compacts will be available in Modern Art palette, featuring shades such as Plum Shine and Melon Shine, and Art Nouveau, which comprises colors such as Latte Shine and MegaGlo Rosy. Eye Expressions Multi-Use compact contains four eyeshadows and one MegaGlo Face Illuminator in Pop Art, which includes shades such as Copper, Golden Bronze and Pearly White. Bowing in March, Lip Impressions and Eye Expressions will retail for $3.99, and will be available in food, drug and mass doors including Rite Aid, Walgreens, Albertson's and Kmart...