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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Kiehl's: Age fighting Abyssine Cream is extended with two new formulas that work to reduce the appearance of fine lines, Abyssine Eye Cream and Abyssine Lotion SPF 15. Rolling out now, the lotion is a light weight formula, while the eye cream is designed specifically for the delicate eye area, the L'Oréal division says. Both products are formulated with two key ingredients, Abyssine 657 and Venuceane, sourced at ocean depths two miles from the surface and found in the outer layers of microorganisms. Abyssine soothes and protects, while Venuceane is a thermostable antioxidant that helps strengthen skin, according to the company. Lotion retails for $38 for 2.5 oz. bottle and eye cream costs $30 for .5 oz. jar at Neiman Marcus, Barneys, Saks Fifth Avenue and Nordstrom...
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