Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Kiehl's: Age fighting Abyssine Cream is extended with two new formulas that work to reduce the appearance of fine lines, Abyssine Eye Cream and Abyssine Lotion SPF 15. Rolling out now, the lotion is a light weight formula, while the eye cream is designed specifically for the delicate eye area, the L'Oréal division says. Both products are formulated with two key ingredients, Abyssine 657 and Venuceane, sourced at ocean depths two miles from the surface and found in the outer layers of microorganisms. Abyssine soothes and protects, while Venuceane is a thermostable antioxidant that helps strengthen skin, according to the company. Lotion retails for $38 for 2.5 oz. bottle and eye cream costs $30 for .5 oz. jar at Neiman Marcus, Barneys, Saks Fifth Avenue and Nordstrom...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says