Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
StriVectin-SD: Eye cream ($59) is formulated with the same functional ingredients as original blockbuster anti-aging treatment as well as soothing agents developed for the sensitive eye area, but lacks aromatic oils, such as peppermint, which may cause irritation, Klein-Becker says. Eye cream lightens dark circles while reducing the appearance of fine lines, wrinkles and crow's feet like the original formula, firm claims. StriVectin eye treatment debuted in Parisian stores earlier this summer, and currently is available in the brand's full distribution, including department and specialty stores such as Sephora, Bloomingdale's and Macy's...
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Marketing In Brief
Vaseline Healthy Body: Unilever is supporting new Vaseline Intensive Care Healthy Body Complexion Moisturizing Lotion with 30-second TV spots airing now. Ads highlight product benefits of evening out skin tone and improving texture, company maintains. Healthy Body contains alpha hydroxy and vitamins A, E to provide body with "the same kind of care you give your face," Unilever says. Available now, Healthy Body costs roughly $3.29 and $5.99 for 7.4 oz. and 17.4 oz. bottles, respectively. Vaseline Intensive Care Healthy Hand Essentials debuted in July (1"The Rose Sheet" Sept. 30, 2002, p. 4)...
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