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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Stella: Fashion designer Stella McCartney's Stella eau de parfum is being introduced in a "tailor-cut" amethyst bottle resembling the jewel with polished facets and a graduated purple color, YSL Beauté says. New packaging is rolling out Sept. 13 to commemorate fragrance's one-year anniversary and McCartney's birthday (1"The Rose Sheet" July 7, 2003, p. 6). The amethyst-inspired bottle holds 1 oz. of the fragrance, which presents "an interpretation of the rose that is at once romantic and playful, traditional and rebellious, ambiguous and sensual," and will retail for $40, firm says...

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