HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

NAD Refers Dr. George’s Dental White “Professional” Claims To FTC

This article was originally published in The Rose Sheet

Executive Summary

The National Advertising Division of the Council of Better Business Bureaus will refer a case regarding packaging claims for M&M Innovations' Dr. George's Dental White Original Patented Dental Whitening System to the Federal Trade Commission following the company's refusal to discontinue statements the watchdog group views as unsubstantiated

You may also be interested in...



ERSP Refers Teeth Whitening Ad To FTC After Premier Partners Fails To Reply

The Council of Better Business Bureaus' Electronic Retailing Self-Regulation program is referring direct response advertising by Premier Partners to the Federal Trade Commission after the tooth whitener maker declined to address an inquiry into its performance claims

ERSP Refers Teeth Whitening Ad To FTC After Premier Partners Fails To Reply

The Council of Better Business Bureaus' Electronic Retailing Self-Regulation program is referring direct response advertising by Premier Partners to the Federal Trade Commission after the tooth whitener maker declined to address an inquiry into its performance claims

NAD Takes Initiative In Reviews Of Anti-Aging, Cellulite Claims In 2004

Skin care marketers are likely to step up challenges to competitors' ad claims regarding wrinkle reduction as the market for anti-aging products grows, according to David Mallen, Assistant Director and Senior Attorney at the National Advertising Division of the Council of Better Business Bureaus

Related Content

UsernamePublicRestriction

Register

RS012392

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel